Surprisingly unknown power of Simple Websites

As it is said that simple can be harder to achieve than complex. You really need to work hard to make the concepts clear and concise and make the things simpler. This is true especially in the case of the website. The simplicity is a such a powerful factor that when applied properly in the website designing can drive more traffic and increase the conversion rates. It is found in a research that visually complex websites rated as less attractive than a simple website. Sites with simple layouts and designs are preferable and complex and confusing website designs. Few case studies revealed that simpler the design the better it would be.

But the most complicated thing about simple is to figure out what makes it so simple. One really need to work hard to have the clear thinking so that things can be made simpler. So let’s have look at what makes a website simple as suggested by experts from Web design Cardiff company.

A simple website has the following three factors -

    Predictable - A simple and predictable website is one which is easy to understand and one which familiar to our brain. A visitor can easily find the information or any page that he is looking for and easily understand the structure and interface of the website if it is predictable.

    Accessible - A simple website is easily accessible, as we do not feel dumb while navigating the website. Whatever you are looking for can be easily accessible if you have a simple web design.

    Clarity - a simple website provides clarity about the business, products or services. A simple website design eliminates any confusion and makes the clear and concise interface that is easy to understand and operate.

So, a simple website is clear and concise, predictable and accessible, thus infusing no confusion and creating no chaos.

Psychological aspect related with simplicity

According to a psychological study, that users can judge a website within 1/50th -1/20th fraction of things, which indicates a direct connection to the aspect of simplicity. A simple thing makes you feel familiar and safer than the complex and unpredictable things, that why our brain respond faster to the simple things. Especially for the websites that are predictable and have simple structure is preferred more by people over the complex fancy looking websites. Our brain makes the first impression on the basis of the perception of threat and that’s why prefer simplicity because it makes us feel safe and familiar.

Cognitive fluency is responsible for this

Cognitive fluency is the how we feel when taking the new information. For example, when we open a website we expect certain elements there like navigation bar at the top or on the side to move through the website. If for a certain website we could not find these common elements it clicks to our brain that something is complicated and this what cognitive fluency is. We respond quickly and positively to the things which look familiar and predictable or simple than the complex and unpredictable things.

So, harness this psychological power of simplicity to attract visitors to your site.

Make it simple but not boring - have the predictable elements in your site that user can connect to but do not make it complete boring. Try putting some new elements and be innovative but keep the required balance so that users can spend much time to your site. Make sure that your site is easy to understand and use for the users. For the Photography web design contact the Mobo company. They will help you to make your media web design innovative and user-friendly.