Surprisingly unknown power of Simple Websites

As it is said that simple can be harder to achieve than complex. You really need to work hard to make the concepts clear and concise and make the things simpler. This is true especially in the case of the website. The simplicity is a such a powerful factor that when applied properly in the website designing can drive more traffic and increase the conversion rates. It is found in a research that visually complex websites rated as less attractive than a simple website. Sites with simple layouts and designs are preferable and complex and confusing website designs. Few case studies revealed that simpler the design the better it would be.

But the most complicated thing about simple is to figure out what makes it so simple. One really need to work hard to have the clear thinking so that things can be made simpler. So let’s have look at what makes a website simple as suggested by experts from Web design Cardiff company.

A simple website has the following three factors -

    Predictable - A simple and predictable website is one which is easy to understand and one which familiar to our brain. A visitor can easily find the information or any page that he is looking for and easily understand the structure and interface of the website if it is predictable.

    Accessible - A simple website is easily accessible, as we do not feel dumb while navigating the website. Whatever you are looking for can be easily accessible if you have a simple web design.

    Clarity - a simple website provides clarity about the business, products or services. A simple website design eliminates any confusion and makes the clear and concise interface that is easy to understand and operate.

So, a simple website is clear and concise, predictable and accessible, thus infusing no confusion and creating no chaos.

Psychological aspect related with simplicity

According to a psychological study, that users can judge a website within 1/50th -1/20th fraction of things, which indicates a direct connection to the aspect of simplicity. A simple thing makes you feel familiar and safer than the complex and unpredictable things, that why our brain respond faster to the simple things. Especially for the websites that are predictable and have simple structure is preferred more by people over the complex fancy looking websites. Our brain makes the first impression on the basis of the perception of threat and that’s why prefer simplicity because it makes us feel safe and familiar.

Cognitive fluency is responsible for this

Cognitive fluency is the how we feel when taking the new information. For example, when we open a website we expect certain elements there like navigation bar at the top or on the side to move through the website. If for a certain website we could not find these common elements it clicks to our brain that something is complicated and this what cognitive fluency is. We respond quickly and positively to the things which look familiar and predictable or simple than the complex and unpredictable things.

So, harness this psychological power of simplicity to attract visitors to your site.

Make it simple but not boring - have the predictable elements in your site that user can connect to but do not make it complete boring. Try putting some new elements and be innovative but keep the required balance so that users can spend much time to your site. Make sure that your site is easy to understand and use for the users. For the Photography web design contact the Mobo company. They will help you to make your media web design innovative and user-friendly.

How can you tackle the decline in organic reach on social media

It is true that with the changes in the algorithm of social media such as Facebook organic reach has declined up to 52%. The reason behind this decline is -

•     An average of 1500 posts competes for user attention on Facebook. The massive amount of content is shared by publishers on Facebook.
•     Facebook’ algorithm ensures that most relevant and useful content appears on user’s news feed.

This means that your content marketing strategy on social media is not working the same way as before, you are not reaching as many people as before. The declining organic reach of your content on social media is deteriorating your marketing strategies. All marketers really need to get serious about marketing their business on social media.

Let’s have a look at how can you overcome the fall in the organic reach on social media due to heavy competition and algorithmic changes-

    Produce unique content for each social media platform

Instead of driving people to a blog or landing page to see your content, produce content for them where your audience already are. It makes sense delivering content where they are spending their time and creating content that allows them to remain on the platform where they already are. Follow the distributed content marketing strategy. For example, on Facebook, you can share instant how -to articles or tips, or live video of events, while on Snapchat you can tell them behind the scenes story of the events. You can use Twitter to promote your event and have online discussions.

    Feature someone else’s content

Marketing on social media is not only about posting content created by you, but you can also share the other people’s content. Know your audience, what they do social media platform, what type of content they are mostly engaged with, what are their interests and concerns and accordingly look for content that may be useful for your audience, they can engage with and solve their issues.

Curated content is also cost-efficient and saves a lot of time and moreover, you can provide your audience variety and value by presenting something of their interest. This way you will not build a strong relationship with your target audience but with other publishers by sharing their content and thus driving more  traffic to one another’s social media platforms.

    Understand the algorithms

Social media algorithms ensure that they provide the relevant and useful content to the users. So being a marketer you need to know how these algorithms work, what are their preferences and then post the content accordingly. For instance, Facebook shows content in user’s feed based on - How often the user has interacted with the user posting content? Is there any interaction with the same post type in the past? The number of likes, comments or shares and how recently the post was published? There are approximately 1 lakh factors that influence the Facebook algorithm. So keep your eyes open for any algorithmic changes on different social media platforms and how they rank the content. Also, keenly observe your target audience behavior and interests on social platforms.

    Invest in your content

Consider investing in social media ads, sponsored content. Social media advertising across all networks will help you get higher conversion rates, as you can control the targeting options of your content as where it will be displayed and who will get to see it. You can quickly see the results and modify your strategy according to the interest and behavior of your target audience.
Boost the content by investing in ads that are doing well organically and get the most out of your social media marketing efforts. For more help and guidance contact the best social media marketing agency and get success by harnessing the power of social media platforms.

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